Could the New Fiat 500e Revive the Fiat Brand in the USA?

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Fiat is bringing its new 500e to the US, and we could have a author who truly owns a 500e testing it out on the roads of Miami quickly. We’re excited, as a result of the Fiat 500e has all the time been a enjoyable, cute, interesting electrical automotive — and the brand new model presents massive enhancements.

However there’s extra to it for me than only a enjoyable new EV. I truly thought Fiat was on the verge of leaving the US market. I observe quarterly US auto gross sales by model, and Fiat’s gross sales have been falling for years. They’ve gotten fairly minimal. For a market as massive because the US, it nearly doesn’t appear potential. After all, People will not be identified for purchasing small vehicles, so it’s  each not that shocking and appeared ominous for Fiat. So, I figured that we’d get an announcement from Fiat quickly that it’s pulling out of the US market.

Nevertheless, then we acquired information of the Fiat 500e’s coming relaunch within the States. And the automotive is sort of a giant hit in Europe, so there’s no good cause it couldn’t discover patrons within the US. We’ll see what’s to return from the little cutie, but it surely is perhaps simply what the little Italian Stellantis model must revive itself on this facet of the Atlantic.

And excellent news on the road is that the 500e is drawing a lot of interest at Fiat sellers already, forward of launch. “The brand’s buzz-building strategy has prompted some dealers to ask about adding the single-vehicle line, Fiat North America chief Aamir Ahmed said.”