Kia EV9 Offers Special Feature for NBA Fans

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Somebody at Kia is seemingly an enormous NBA fan. The award-winning EV9 is getting an replace that permits these with distinctive quantities of crew spirit to point out what NBA crew they help — simply in time for the playoffs. Sadly, the pattern pictures embrace an enormous error — they help the fallacious crew!

Sure, they selected the New York Knicks over the Miami Warmth. Shameful. In all seriousness, although, it seems to be like Kia’s PR crew selected the larger metropolis as an alternative of the #1 crew within the Jap Convention, or within the league as a complete. Evidently it will have been extra applicable to function the Boston Celtics. Anyway, although, I’ll cease ranting and transfer on to the small print.

As you’ll be able to see, in your automobile’s driving show, the automobile principally turns right into a digital crew billboard, the brand of your crew seems within the prime left, and the colours of your crew function in a few spots. You should buy your most well-liked Show Theme within the Kia Join Retailer. (I do know, I believed this could be free, and it’s fairly lame to cost for one thing like this. Moreover, as an alternative of costing one thing smart like $3.99, the value is $39.99 for this! Some individuals will certainly pay that, however frankly, I feel that’s absurd.)

Initially, this feature is simply out there for the Kia EV9, Kia’s midsize electrical crossover/SUV, however it’s coming to different Kia fashions sooner or later. Nevertheless, these different fashions should embrace Kia’s Linked Automobile Navigation Cockpit (ccNC) infotainment system with Digital Options and Providers OTA functionality.

“Whether it’s the iconic blue and golden yellow for the Golden State Warriors, or red, black and white for the Chicago Bulls, diehard fans can proudly showcase their unwavering loyalty to their favorite NBA team with a customized instrument cluster and infotainment screens, along with unique welcome and goodbye videos for select EV9 trims,” Kia states, including insult to harm by excluding the Miami Warmth but once more! And don’t inform me it’s about present standings — the Golden State Warriors are tenth within the Western Convention!

The excellent news is that Kia is planning extra enjoyable options for basketball followers sooner or later. So, the corporate nonetheless has a possibility to focus on the most popular of all NBA ballers. “As avid basketball enthusiasts, we’re thrilled to introduce our latest available OTA update which combines the thrill of the NBA with the opportunity to personalize your Kia vehicle,” mentioned Steven Heart, COO and EVP, Kia America. “This is just the tip-off, as we’re committed to enhancing the ownership and driving experience with more exciting themes, collaborations, and digital features to be introduced in the future.”

I think about Kia may even do that for NFL groups, NHL groups, MLB groups, and perhaps even MLS groups. We’ll see. However, apparently, that is a method Kia (and possibly different automakers) wish to become profitable on related vehicles and OTA updates. What do you assume? Firms gotta become profitable and pay for the tech growth? Or theft and a slight on the individuals who purchased their vehicles?