What Tesla CEO (Elon Musk Or Otherwise) Should Be Doing — Reader Comment

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The next is a reader remark below my article revealed earlier at this time. It’s such an excellent listing of what the CEO of Tesla ought to be doing that I needed to give it its personal platform right here. It could be utterly targeted on what a new CEO ought to do, however even when Elon Musk stays CEO, I feel it’s an ideal listing. That mentioned, I feel it’s clear Elon Musk wouldn’t give 3 seconds of thought to among the core gadgets on the listing. In any case, beneath is the remark. Go forward and add your individual bullet factors within the feedback below the article to switch or add to this listing! On to cliff’s comment:

Tesla is a big firm and desires to begin behaving like a big firm. Issues the following CEO ought to do:

• Begin a advertising firm that understands branding and narrative.
• Reconfirm Tesla within the thoughts of the general public as a barrier breaking firm transferring the world to sustainable vitality.
• Have a fast response and media crew that pushes again on mainstream media (backed by oil/fuel, conventional auto promoting greenback) FUD
• Clearly articulate a constant technique in relation to pricing, new car launches, and many others.
• Promoting ought to be focused in states with sturdy auto seller lobbies. Make it clear that they need to promote direct to customers and are usually not allowed to.
• Transfer ahead full velocity on Tesla Semi and Mannequin 2.
• Create a competitor to the ETransit and Rivian Supply Van. There may be clearly an enormous marketplace for final mile industrial EVs and Tesla ought to be within the recreation.
• Create a turnkey engineering division that may be contracted out so as to add out giant charging infrastructure. Megawatt charging for semi vehicles would require loads of energy, engineering, design, utility coordination, and many others. Making this as simple as potential for patrons ought to be key.
• Construct out photo voltaic canopies in any respect Tesla superchargers. Begin with the Southern states that would use shade for his or her automobile parking. Make cash as an vitality firm versus a automobile firm.
• Robotaxi/FSD. Keep funding however construct it out organically as markets, governments, and many others. enable as an alternative of a moonshot/wager the corporate on it kind of thought.
• Require the CEO to indicate up 40 hours per week to work. It units a horrible instance that the chief of the corporate can unfold himself skinny and solely dip a toe in when wanted.

I truthfully suppose that’s one of the best listing I might think about — or, truly, considerably higher than what I’d give you. Nonetheless, with numerous good and considerate readers, I’d like to see the ideas proceed down within the feedback!