Tech corporations are more and more adopting synthetic intelligence (AI) applied sciences, however this surge in AI comes at a big environmental price, particularly carbon footprint, that many of those corporations are obscuring, in accordance with a Bloomberg Inexperienced evaluation. Main gamers like Amazon, Microsoft, and Meta are utilizing unbundled renewable energy certificates (RECs) to make their operations seem greener than they really are.
Smokescreen RECs? How They Distort Huge Tech’s Inexperienced Claims
Earlier this month, the Integrity Council for the Voluntary Carbon Market (ICVCM) introduced that carbon credit issued beneath present renewable power methodologies will not qualify for its Core Carbon Rules designation. This ruling impacts about 32% of the voluntary carbon market, translating to about 236 million carbon credit.
The ICVCM’s choice displays a shift in focus in direction of extra stringent requirements to make sure that carbon credits signify actual, further, and verifiable emission reductions. This transfer is predicted to affect the market considerably, notably for tasks counting on present renewable power methodologies.
Per Bloomberg evaluation, RECs enable corporations to assert that their power consumption is extra environmentally pleasant, even when they’re nonetheless counting on fossil fuels. This apply considerably distorts the true carbon footprint of those tech giants.
Microsoftfor example, reported that its carbon emissions have elevated by 30% since 2020, regardless of the corporate’s aim to develop into carbon damaging. Microsoft and different tech corporations have attributed this rise in emissions to the carbon-intensive supplies utilized in constructing data centersreminiscent of cement, metal, and microchips.
They declare that the power required for AI is essentially sourced from zero-carbon sources like wind and solar energy. Nonetheless, consultants argue that these claims are deceptive and don’t replicate the truth of power consumption. Some mentioned that there is no such thing as a bodily foundation for the declare that AI is powered totally by clear power.
The Carbon Accounting Disaster
In 2022, AmazonMicrosoft, and Meta relied closely on these unbundled RECs to report decrease emissions. That’s although these carbon credit don’t lead to precise reductions in atmospheric greenhouse gasses.
The usage of unbundled RECs is permitted beneath present carbon accounting guidelines, however many consultants consider these guidelines are outdated and don’t precisely replicate real-world emissions. If corporations like Amazon and Microsoft didn’t use these carbon credit, their reported emissions could be considerably larger.
Take this instance: Amazon’s 2022 emissions could be 8.5 million metric tons larger than reported, which is 3 times what the corporate disclosed. Equally, Microsoft’s emissions could be 3.3 million tons larger, and Meta’s reported footprint may enhance by 740,000 tons.
Some tech corporations have acknowledged the failings in utilizing unbundled RECs and have moved away from them. Googlefor example, phased out its use of those credit a number of years in the past after acknowledging that they don’t result in actual emissions reductions. As a substitute, Google focuses on buying clear power straight and goals to realize carbon-free power consumption on an hourly and location-specific foundation.
Amazon, then again, relied on unbundled RECs for 52% of its renewable energy in 2022. This makes the tech big essentially the most depending on these devices among the many main tech corporations. The corporate has acknowledged that it plans to cut back its reliance on unbundled RECs as extra of its straight contracted renewable power tasks come on-line.
Meta, which used unbundled RECs for 18% of its renewable power in 2022, claims that almost all of its renewable power efforts are targeted on tasks that may not have been constructed in any other case.
Microsoft has additionally introduced plans to section out using unbundled RECs sooner or later.
AI vs. Local weather Targets
Microsoft’s formidable aim to develop into carbon damaging by 2030 faces vital challenges as its push for AI has led to a 30% enhance in carbon emissions since 2020. The corporate’s president, Brad Smith, acknowledges the issue in assembly these targets, particularly with the explosive progress of AI, which requires energy-intensive data centers constructed with carbon-heavy supplies like metal and concrete. Regardless of this, Smith believes that AI’s advantages will outweigh its environmental prices.
Microsoft’s AI enlargement is driving up electrical energy consumption, with the corporate’s power use rivaling that of small European international locations. The tech big plans to spend over $50 billion on increasing its knowledge facilities within the coming 12 months, additional growing its carbon footprint. Whereas Microsoft claims to be 100% powered by renewables, that is achieved largely by way of the acquisition of RECs.

Microsoft’s management is conscious that assembly its local weather targets would require vital funding and innovation. If emissions stay excessive, the corporate might resort to buying carbon removing credit, although this isn’t seen as the popular answer. Brad Smith stays optimistic, emphasizing that local weather change is a solvable drawback, however it would require sustained effort and funding.
The World Influence of Huge Tech’s Reliance on RECs
Tech corporations are the biggest consumers of unbundled RECs globally, and their continued use of those carbon credits may have far-reaching implications as extra companies search to cut back their carbon footprints. The present accounting guidelines, established beneath the Greenhouse Fuel Protocol, enable corporations to make use of unbundled RECs to report decrease emissions. Nonetheless, these requirements are due for an replace, and consultants are working to suggest adjustments that higher replicate precise emissions.
Thus, whereas tech corporations are making daring claims about their efforts to energy AI with clean energythe truth is extra advanced. The usage of unbundled RECs permits the tech giants to obscure the true environmental influence of their operations. This, in flip, raises questions concerning the effectiveness of present carbon accounting practices and the necessity for higher transparency in corporate climate reporting.