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Total, gasoline automotive gross sales decreased by 1% in Q2 2024 in comparison with Q2 2023. Trying again additional, US gasoline automotive gross sales are down 14% in comparison with pre-pandemic Q2 2019. Taking a look at all auto gross sales, the market is simply down 8% in that interval, exhibiting how way more gasoline gross sales have been dropping whereas EV gross sales have risen..
Taking a look at how US auto gross sales in contrast within the 2nd quarter of this 12 months to the 2nd quarter of every of the final 4 years, we will see how dramatically the market has seen busts and booms from the COVID-19 pandemic. In comparison with final 12 months, US auto gross sales hardly modified. Nonetheless, they’re up a bit extra from 2022, down dramatically in comparison with the massive restoration 12 months of 2021, up dramatically from the shutdown-era 12 months of 2020, and down 8% in comparison with pre-pandemic 2019.
We’ll have a look at brand-specific year-over-year comparisons in a second. However, first, right here’s the chart of the highest promoting automakers within the US final quarter:
As you’ll be able to see there, Toyota, Ford, and Chevrolet stay the highest three, however the remainder usually are not to this point behind them. That stated, as you’ll be able to see within the subsequent charts, Toyota’s gross sales are up lots, whereas Ford’s gross sales are up a tiny bit and Chevrolet’s gross sales are down a bit. Subsequent in line, Honda’s gross sales are up lots (even when solely ⅓ as a lot as Toyota’s), Hyundai’s gross sales are additionally up, and Kia’s gross sales are down a bit.
In comparison with 2022, we will see (through the charts under) the massive winners are Honda, Chevrolet, Ford, Nissan, and Tesla — in quantity phrases. In share phrases, Rivian (+209%), Mazda (+69%), Buick (+57%), Honda (+50%), and Tesla (+40%) took the highest spots. The primary three there have been climbing from slightly low beginning factors, whereas Honda and Tesla had sturdy share development on high of fairly sturdy beginning factors.
In the meantime, Toyota has hemorrhaged gross sales in comparison with 2022, and Kia didn’t do too effectively both.
Going again even deeper, you’ll be able to view how totally different manufacturers grew or misplaced gross sales in comparison with Q2 2021, Q2 2020, and Q2 2019 within the 6 charts that comply with. The large general story is basically how a lot Tesla gross sales grew over these few years.
If you wish to actually dive into the main points, this final chart is the most important and most thorough to discover. There’s a static model of the chart and an interactive model the place you’ll be able to hover over particular person bars. What I really like about this chart is that you would be able to discover traits at particular person manufacturers over the course of a number of years, whereas additionally having the angle of what number of gross sales that model will get in comparison with others. You may get a greater view of how totally different manufacturers surfed the ups and downs of the COVID-19 pandemic and can even see how a lot the model grew or shrunk from pre-pandemic 2019 to 2022 (simply taking a look at Q2 numbers). Nearly each model is down from Q2 2019 to Q2 2024. The notable manufacturers that noticed their gross sales rise had been Hyundai, Kia, and Tesla.
I hope you loved the stats and charts. Something particular stand out to you from any of those traits?
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