Tuesday, April 29, 2025

BYD Launches Shark in Brazil & Song Pro in Paraguay

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BYD continues its huge growth globally and rollout of new model after new model. It’s rapidly rising up the ranks in the case of international auto gross sales, and I’m extra satisfied every day it will rise to #1. Tesla appears like a turtle as of late in comparison with the fast-swimming and fast-running BYD.

The newest information from the EV big from Shenzhen is that the BYD Tune Professional has launched in Paraguay. Oh, sorry, one other launch occurred proper after that — the BYD Shark was launched in Brazil.

Now, let me put in a fast disclaimer right here. These are plugin hybrids, not pure electrical automobiles. I’m a bit cut up on plugin hybrids nonetheless, even when they provide extra electrical vary than the previous plugin hybrids of a decade in the past. I like them as a sort of stepping stone or bike with coaching wheels for people who find themselves actually just a bit too cautious and nervous about going absolutely electrical. Or I don’t also have a drawback with them as an answer for individuals who need to use electrical usually however need seamless long-distance journey with a fuel tank for once they often (or not often) go on long-distance journeys. Nevertheless, my concern is with plugin hybrids getting bought to individuals who gained’t plug in for some purpose — who don’t have dwelling charging or office charging, for instance. Nevertheless, optimistically, I’ll consider that almost all plugin hybrids, particularly opening up markets like these in South America, will likely be pushed on electrical energy.

BYD Shark Launches in Brazil

Again to the information, right here’s what BYD had to say in regards to the launch of the Shark in Brazil: “BYD, the world’s main producer of recent power automobiles and energy batteries, made a big splash in Brazil on October nineteenth with the official launch of the BYD SHARK, the primary hybrid pickup to the market. The extremely anticipated occasion in Goiânia drew greater than 1000 esteemed friends, underscoring the launch’s significance. This not solely expands the model’s attain into a brand new pickup truck market in Brazil but additionally extends its affect from city environments to difficult off-road circumstances.

“On the coronary heart of the BYD SHARK lies the DMO Tremendous Hybrid Off-road Platform, a groundbreaking know-how that represents a big leap ahead, expertly merging sturdy off-road capabilities and security options whereas sustaining outstanding power effectivity. Emphasizing security alongside excellent efficiency, the BYD SHARK incorporates the Blade Battery right into a high-strength metal chassis by way of CTC (Cell to Chassis) know-how, guaranteeing top-tier safety.

“By combining the EHS electric hybrid system with a 1.5L turbo engine, it achieves a combined power of 437 horsepower with a combined torque of 65 KGf.m, thus allowing it to accelerate from 0 to 100 km/h in just 5.7 seconds, gaining the title of most powerful pickup truck in the country.”

Nicely, a bit extra was stated about it, however these are the necessary and notable factors. BYD additionally famous that it has bought 60,000 electrified automobiles in Brazil up to now this 12 months.

BYD Shark Brazil Launch 1

BYD Shark Brazil Launch 0

BYD Tune Professional Launches in Paraguay

On to Paraguay. For no matter purpose, the Shark was not the car of selection for launching in Paraguay. That was the Tune Professional. Right here’s more on that:

“Outfitted with BYD’s Tremendous Hybrid DM-i know-how, the brand new car is extra competitively priced and is about to turn into the primary plug-in hybrid SUV for a lot of Paraguayan households. Practically 100 media representatives and potential prospects attended the launch occasion, the place the car’s spectacular long-range capabilities have been demonstrated, and prospects loved an immersive expertise with the automobile’s tech options, incomes the mannequin widespread reward. (…)

“The BYD SONG PRO is designed based on BYD’s Dragon Face aesthetics, with a bold, refined front end and sleek, dynamic body lines that give it a sportier and more stylish appearance. The dual-tone, low-saturation interior enhances the luxurious feel. As a disruptor in the traditional SUV market, the BYD SONG PRO is equipped with BYD’s Super Hybrid DM-i system, offering five revolutionary driving experiences: speed, economy, quietness, smoothness, and eco-friendliness. The high-end version provides 100 km (NEDC) of pure electric range and a total combined range of 1,030 km (NEDC), with fuel consumption of just 4.5L per 100 km. The vehicle also boasts outstanding performance, accelerating from 0 to 100 km/h in just 7.9 seconds.”

BYD SONG PRO Paraguay 1

Plugin automobiles are getting into South America rapidly. The market is tiny for them nonetheless, however is rising quick and I’m satisfied will develop a lot quicker within the coming few years. Keep tuned!

Now, let me finish with one gripe and even considerably stunning notice: BYD’s international/US web site has been having technical points and isn’t loading a lot of the photos which can be speculated to be in these information releases. The corporate is such a tech chief, and is stuffed with R&D engineers, however has a shoddy web site. How is that this the case? Whoever’s in cost, it’s time for some enhancements on that finish. Additionally, bulletins are quite rare. I’m certain the corporate has much more information than it’s sharing. Rent one other PR individual or 10 and hold us up to date!

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