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November’s auto gross sales noticed plugin EVs at 61.7% share in Sweden, up barely YoY from 60.6% in November 2023. BEV share fell again YoY, whereas PHEV share elevated. General auto quantity was 24,844 items, down some 2% YoY. The Tesla Mannequin Y was once more the very best promoting BEV.
November’s gross sales totals confirmed mixed plugin EVs at 61.7% share in Sweden, with full electrics (BEVs) at 36.3% and plugin hybrids (PHEVs) at 25.4%. These figures evaluate YoY in opposition to 60.6% mixed, 39.7% BEV and 20.9% PHEV.
We will see that BEV share is but once more down YoY, to 36.5% from 39.7%. Whereas the general auto market dropped in YoY quantity by 2%, BEVs underperformed, dropping 11%. The YoY fall was principally because of the tariffs on made-in-China fashions, with MG’s gross sales down greater than 80% (and by ~360 items) and BYD additionally down by over 80% (and over 260 items). These two manufacturers (making among the finest worth BEVs accessible) account for half of the “missing” BEV items YoY (thanks EU protectionism)!
Hyundai Motor Group fashions had been additionally down YoY, as had been BMW Group fashions, however by a a lot lesser diploma (YoY share drop) than MG and BYD.
Regardless of BEVs’ quantity drop, PHEVs stepped as much as assist general plugin gross sales keep modest YoY progress. The brand new era of PHEVs have an all-electric vary of usually 50 miles (80 km) or extra, simply in a position to cowl the each day commuting wants of the overwhelming majority of Swedish drivers on electrical energy alone. The Volvo XC60 and S/V60 are the 2 PHEV bestsellers (the XC60 alone accounting for 25% of all PHEV gross sales), every with ~19 kWh batteries and over 50 miles of electrical vary (WLTP).
Eight of the highest 10 finest promoting PHEV fashions (4 Volvos, 2 BMWs, a VW, and a Mercedes) have ~19 kWh batteries and round 50+ miles of electrical vary (WLTP). All in all, 50+ mile PHEVs now account for round 85% of all PHEVs offered in Sweden, by unit quantity. We’re a great distance from the PHEV expertise of some years in the past, when some fashions had 6 to eight kWh batteries and struggled to cowl 20 miles in EV mode.
Diesel-only autos proceed to lose share, seeing 5.2% in November, from 7.0% in November 2023, and gross sales quantity fell 27% to 1,296 items.
Fashionable BEV Fashions
The perfect promoting BEV mannequin in November was the Tesla Mannequin Y, with 1,282 items moved, retaining the highest spot for seven consecutive months!
The runner up was the Volvo EX30, with 779 items offered, and the Skoda Enyaq took third place, with 584 items.
Final month’s runner up, the Volkswagen ID.7, has stepped again to fifth spot, with quantity falling again from 779 items to 498 items. This can be a reminder that smaller markets like Sweden usually don’t get constant quantity allocation, even from giant “local” manufacturers like Volkswagen.
The brand new premium mid-large SUV cousins, the Porsche Macan and Audi Q6 e-tron, each noticed their gross sales take a dip in November, down from October’s excessive level, and each had been left simply outdoors the highest 20 consequently. Nonetheless, there are doubtless additional highs to come back for these fashions within the close to future.
Conversely, the brand new Volvo EX90 noticed its first robust quantity month, with 149 items delivered in November. It has simply squeezed into the highest 20 consequently. Will the native model show extra fashionable than the Porsche and Audi over time? I count on so, however we’ll want extra time to see the proof.
The Let’s EV3 noticed its first solitary unit delivered in October, however stepped as much as 153 items in November, instantly placing it inside the highest 20, in 18th spot. We will count on it to shortly enter the highest 10 within the coming months. October’s different obvious debutant, the brand new Citroen e-C3, was in actual fact simply passing by because it seems, because it didn’t have any deliveries in November. Anticipate it to get entering into correct quantity in 2025.
There weren’t any important new BEV mannequin debuts in November. Stellantis gave the Citroen Ami microcar one other rebadging, now because the Opel Rocks-e. Although, Sweden is hardly the optimum local weather for this type of automobile. On the reverse finish of the pricing scale, Geely launched its first 4-door sports activities sedan BEV, the Emeya. This additionally received’t be a high-volume mannequin, being priced from SEK 1,313,480 (€114,000) and up. Every of those new BEV fashions noticed only one preliminary unit registered in November.
Let’s flip to the 3-month rankings:
After three robust months of gross sales, the Tesla Mannequin Y continues to be far out in entrance, with extra quantity than the subsequent 3 fashions mixed. Its relative power has really elevated in comparison with 3 months in the past (June to August).
With a number of first rate month-to-month outcomes, the Volkswagen ID.7 has now climbed as much as third spot, from ninth within the prior interval. Will it maintain this success? Have Swedes rediscovered the utility of touring-wagons? Let’s wait and see.
Since seeing its first buyer deliveries in July, the Polestar 4 has been on a powerful climb (particularly given the premium pricing), steadily rising to eleventh spot in November. Will it keep these volumes, or is Polestar nonetheless fulfilling backorders? We should wait a bit longer to search out out — it has nonetheless solely delivered 713 buyer items so far.
Likewise, the Porsche Macan has quickly climbed to fifteenth spot, and the Q6 e-tron to sixteenth. As famous above, November noticed each fashions take a breathing-space — we want extra time to see the place their demand ranges settle over the long run.
Let’s maintain a watch out for the Volvo EX90and for the Kia EV3, each of that are trending to enter the highest 20 by the tip of January.
Outlook
The Swedish financial system has been lacklustre for the previous few quarters, however is in barely higher well being now than it was a 12 months in the past when progress was damaging — Q3 2024 saw GDP up 0.7% YoY. Rates of interest have lately come all the way down to 2.75%, from 4% a 12 months in the past. Client confidence is again over 100 factors at 102, its highest since late 2021. Manufacturing PMI can be trending optimistic, with 53.8 factors in November.
All of this would possibly level to BEV gross sales ceasing their damaging slide over the approaching months. Although, large-item spending continues to be seeing shopper warning, and BEVs are nonetheless overpriced relative to the place they need to be. Legacy European auto producers, and their mates within the legacy media, are lobbying European politicians to loosen the emissions tightening deliberate for 2025 and subsequent years, so we should see how this performs out.
What are your ideas on Sweden’s transition to EVs? Will 2025 see a turnaround to optimistic progress as soon as extra? Please share your ideas within the feedback part beneath.

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