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Following up on our report on the highest promoting electrical car fashions on the earth, right here’s a broader have a look at the highest promoting auto manufacturers and auto teams/OEMs.
High Promoting Auto Manufacturers
In October, #1 BYD, now deep into pricing out the competitors (fossil fueled and electrical…) didn’t disappoint. It scored some 482,000 registrations, which is, in fact, a brand new file. With gross sales at this degree already, one begins to marvel how excessive the Shenzhen make’s gross sales may go. Would 800,000 items monthly be attainable?
As for Tesla, it continues randomly switching between black and crimson, between progress and dropping gross sales. After a 24% drop in September, the corporate stayed within the black in October, if by solely 6%. As of 2024, there have been 5 progress months (January, Might, July, September, and October) and 5 months within the crimson (February, March, April, June, and August).
No matter what occurs in 2024, anticipate 2025 to be a 12 months of progress, with the Mannequin Y refresh, the Cybertruck ramp-up, and (perhaps) a brand new, cheaper mannequin within the second half of the 12 months — with the query now being: “By how much?”
Under the highest two, now we have three Chinese language manufacturers, with Wuling successful the final place on the rostrum with near 78,000 registrations, one other file, adopted by #4 Geely, which acquired 65,000 registrations, a brand new file — and this efficiency is crucial of the three, as Geely has a variety of fashions ramping up (Geely Galaxy E5, Geome Xingyuan) or within the pipeline (Geely Galaxy Starship 7). Count on it to proceed rising within the desk in 2025, in all probability ending the 12 months in third.
In fifth, now we have Li Auto. Regardless of not hitting a file end result, it was up 27% YoY.
Just a few positions under, the highlights additionally got here from China, with 4 manufacturers scoring file outcomes. #8 Leapmotor scored 38,000 registrations, its third file efficiency in a row. #14 Zeekr had a file 25,000 registrations. In #18, now we have XPeng, which had a file 24,009 registrations, with the brand new Mona M03 representing nearly half of XPeng’s deliveries. And in #20, now we have Changan’s premium model, Deepal, which, because of a file results of its S7 SUV (11,970 items), noticed its deliveries attain a file 22,000 items.
A closing point out goes out to Xiaomiwhich ended the month on the gates of the desk with a file 20,726 registrations. That’s no small feat for a make that, for now at leastsolely has one model in its lineup.
Within the YTD deskwhereas BYD has double the gross sales of Tesla, and the US model has 3 times as many registrations because the third positioned model, the final place on the rostrum noticed a place change, with Wuling surpassing BMW. The Chinese language model benefitted from giant volumes coming from its sizzling sellers, the Wuling Mini EV and the Bingo hatchback.
There was additionally a place change within the sixth place, with Geely surpassing Volkswagen in what might be seen as an “apprentice surpassing its master” type of factor. Will Geely now go after #5 Li Auto? One factor is for positive: the Taizhou make is sort of presumably the strongest contender for the bronze medal in 2025.
Within the second half of the desk, Leapmotor profited once more from a unending file streak of performances to proceed climbing up the desk, leaping three positions to 14th!
Chery was as much as #18, whereas we now have a brand new model on the desk down on the backside. Zeekr joined the most effective sellers in #20, the third Geely model on the desk, and the eleventh Chinese language make among the many finest sellers.
High Promoting Auto Teams
registrations by OEM#1 BYD once more gained share, because of refreshes and new mannequin launches, going from 23.4% to its present 24% (it had 22.1% a 12 months in the past). Tesla ended October with 10.5 % share (it had 13.4% in the identical interval of 2023).
third place is within the arms of Geely–Volvo, with the OEM rising by 0.1% to eight% share. Together with BYD, Geely is the one different OEM to develop share within the high 10, going from 6.7% in October 2023 to its present 8%.
Contemplating Tesla’s eroding share and Geely’s continued progress, may we see the Chinese language juggernaut threaten Tesla’s silver medal? Possibly in Q3 of 2025 it may very properly occur.
In the meantime, Volkswagen Group stayed in 4th (5.8%, down 0.1%), however misplaced a few of its benefit over #5 SAIC (5.4%, up from 5.3%). Because of Wuling’s constructive output, the Shanghai-based OEM managed to compensate for the sluggish month from the remainder of the lineup.
Under SAIC, #6 Changan (3.6%) surpassed #7 BMW Group (3.5%, down from 3.6% in September). Additional underlining the present gross sales blues of legacy OEMs, #8 Hyundai–Kia was down by 0.1% (on this case to three.3%) and #9 Stellantis was down 0.2% (to three%).
A worrying signal of the Stellantis efficiency is that in 12 months it has misplaced nearly a 3rd of the EV share it had in October 2023 (4.4% then vs. 3% now), so the CEO’s recent resignation (sadly) comes as no massive shock….
I nearly really feel like saying it’s not EV gross sales which can be down, it’s legacy EV gross sales which can be falling….
Wanting simply at BEVsTesla remained within the lead with 16.7% share, nevertheless it has misplaced 2.6% share in comparison with the identical interval final 12 months. In second is BYD (16.1%, down from 16.2% in September). With Tesla dropping share, we’d see BYD surpass it within the first half of 2025. It isn’t doing so sooner, as a result of the Shenzhen OEM is now specializing in PHEVs, so anticipate solely important progress on its BEV aspect beginning in Q2 of subsequent 12 months.
Geely–Volvo (8.2%, up from 7.8%) was up strongly because of good outcomes throughout its lengthy lineup of manufacturers. Evaluating the OEM’s efficiency to the place it was 12 months in the past, the progress is seen, leaping from 6.2% share in October 2023 to its present 8.2%!
SAIC (7.4%) can be on the rise, a lot because of Wuling, with the Shanghai OEM having a major benefit over #5 Volkswagen Group (6.7%, down from 6.8% in September), which ought to stay there by way of the tip of the 12 months.
Under the highest 5, BMW Group (4.1%, down from 4.2% in September) is regular in sixth, adopted by #7 Hyundai–Kia (4%, down 0.1%).

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