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California, if it was its personal nation, could be the 4th largest economic system on the earth. It’s additionally one of many largest electrical car (EV) markets. So, it’s lengthy been probably the most vital EV markets on the earth. Let’s check out the highest promoting electrical car fashions within the state and a few latest traits.
On this report, I’m going to incorporate two charts for every subject — Q3 2024 gross sales and Q1–Q3 2024 gross sales. We’ll discover a number of completely different car segments, however let’s begin by taking a look at some total high sellers.
The highest promoting vehicle within the state is the Tesla Mannequin Y, because it has been for some time. Nonetheless, what’s maybe most shocking is simply what number of of those are nonetheless being offered. They’re in every single place on the streets of California, however they’re nonetheless in a league of their very own outselling all different fashions. The optimistic signal for Tesla is the Mannequin 3, post-refresh, has risen up the charts once more. Whereas it’s sixth within the first 9 months of the yr, it rose as much as 2nd final quarter. The 4th quarter needs to be robust for each fashions, because it’s extensively anticipated the Trump administration and a Republican Congress will kill the $7,500 US tax credit score for EVs.
Naturally, if the Mannequin Y is by far the highest promoting vehicle, it’s additionally going to be the highest promoting gentle truck/SUV by a large margin. Nonetheless, you’ll be able to once more see the third quarter put a much bigger hole between the Mannequin Y and the competitors.
Digging into the general automotive (sedan) market just a little extra, the Mannequin 3 is properly embedded in the midst of the highest 5 in relation to the primary three quarters of the yr, nevertheless it received a quarterly title once more finally within the third quarter as nicely. Can it repeat that within the 4th quarter? I presume so.
Now we’ll transfer into particular segments the place numerous EVs rank within the high 5.
It’s thrilling to see that one other EV has risen to the highest of a quarterly gross sales chart once more. The Mercedes EQB, like different Mercedes EVs, has been promoting fairly nicely within the US, and it’s now obtained the gold medal within the luxurious subcompact SUV class, with the Audi This autumn e-tron holding onto the bronze. If the EQB can finish the yr robust, it may even take the #1 spot for the yr as a complete. It’s tight, nevertheless it’s additionally unlikely seeing that within the 4th quarter it will have to roughly triple the lead it had over the Audi Q3 within the third quarter. We’ll see!
I like this one so much as a result of, nicely, one motive is as a result of it’s the Hyundai IONIQ 5 and I like this car, however the different motive is that that is really a mass-market class (compact SUVs), so it’s nice to have an electrical presence. The IONIQ 5 is barely in third, and it’s far-off from the 2 high sellers (Toyota RAV4 and Honda CR-V), however I’m dreaming of a day when it has climbed up the charts to displace them. Okay, perhaps that’s an excessive amount of to hope for, however we’ll see.
The Tesla Mannequin X will in all probability have the ability to maintain on right here for a silver medal end in 2024 within the luxurious midsize SUV class, nevertheless it did lose appreciable floor within the third quarter. I presume the BMW iX will have the ability to keep within the high 5 as nicely, however certainly received’t be climbing (but).
Take a look at that — the Rivian R1S is tearing it up within the giant luxurious SUV class! Congrats to Rivian. I’m very wanting to see what its extra reasonably priced coming fashions will have the ability to do in California!
It’s good to once more see a climber within the EV area. The Ford Mustang Mach-E took a pleasant step into 2nd place on this class. Whereas it will want a much bigger win over the Toyota 4Runner within the 4th quarter to get 2nd place for the yr as a complete, I feel the now-veteran electrical mannequin may do it.
A dozen years after its launch, the Tesla Mannequin S is displaying that it’s nonetheless obtained it, simply profitable the “luxury and high-end sports car” class. It’s thrilling to see the BMW i5 second on the listing there too, nevertheless it’s going to want to do a lot better within the 4th quarter than the third to carry onto that spot in 2024.
Properly, this isn’t a contest. As we’ve mentioned for years, maybe the Tesla Mannequin 3 shouldn’t even be on this class. However it’s, and it dominates it. A nod goes out to the BMW i4 for getting the bronze too.
Much more dramatically, the Tesla Mannequin Y is completely bullying the posh compact SUV class, and will finish the yr with 10 instances extra gross sales than the #2 Lexus NX. That may be wild, however very attainable.
Another highlights or ideas from these charts and gross sales figures?

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