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I’m writing yet another article in regards to the outcomes of a survey performed by JW Surety Bonds. I already wrote in regards to the discovering that 1 in 4 Americans won’t touch Tesla products due to Elon Muskin addition to findings related to Tesla robotaxisand robotaxis extra broadly. However there’s an outside-the-box matter in addition they requested about, and the findings are fairly attention-grabbing.
Additionally, this covers one thing I stated a few years in the past — Tesla may make an absolute killing by turning into a housing developer and creating “Tesla communities” the place individuals may purchase properties filled with Tesla tech. I truly wrote an April Fools’ Day article about this in 2021, and it was highly regarded. Lengthy earlier than that, I talked with a billionaire sustainable group developer within the UAE about this and he was additionally of the sturdy opinion {that a} tesla group could be massively profitable — and had been pushing for it.
Anyway, attending to the brand new analysis, they found that, “More than a quarter of Americans said they would consider selling their home to buy a Tesla Home. Gen Z emerged as the most enthusiastic generation, with nearly 60% expressing interest in owning a Tesla Home. Their enthusiasm extended to their budgets, as Gen Z respondents were willing to spend an average of $1,600 per month for these futuristic dwellings — the highest amount among all age groups.”
Let me repeat: greater than 25% of Individuals stated they’d take into account whether or not to promote their house to purchase a Tesla house!
This will get at a much bigger challenge, I believe. Regardless of a quarter of Americans despising Elon Musk and not touching Tesla products as a resultone other quarter of Individuals love Tesla and Tesla merchandise a lot that they’d promote their house to purchase a Tesla house (after all, assuming the value is correct). That may be a deep dedication to and love for the model.
As I’ve at all times stated, simply saying it’s in a “Tesla community,” there are sufficient Tesla superfans on the market that you may cost a hefty premium on such a property. Naturally, the house would include a Tesla EV charger, a Tesla photo voltaic roof (standard photo voltaic PV panels or photo voltaic tiles), a Tesla vitality storage system, and possibly even a Tesla warmth pump or Tesla house vitality administration system. They’d in all probability additionally all include Starlink techniques for web. Once more, there’s 1 / 4 of nation that apparently wouldn’t step foot in that group, however that doesn’t matter to a vendor — all that issues is that you simply discover numerous doubtless consumers, and it appears that evidently’s current.
“Beyond living in a Tesla Home, over 15% of Gen Z viewed it as an investment opportunity. This interest shows the potential for Tesla Homes to attract younger buyers eager to embrace cutting-edge technology and environmentally friendly housing solutions.” It’s an attention-grabbing level. A lot of the Tesla story is now an funding story. A lot of the Tesla fan group (seemingly nearly all of it) is TSLA buyers who’re extra centered on the inventory value than the rest. It’s pure that every one of those Tesla buyers would see a Tesla house as a possible funding.
In fact, Tesla (i.e., Elon Musk) has proven no real interest in creating Tesla communities, and I don’t assume anybody else would have the proper to take action — at the very least, not prominently using the branding. Nonetheless, it’s attention-grabbing that JW Surety Bonds surveyed this, and the outcomes are fairly fascinating. Passionate Tesla fandom continues to be monumental. Forgetting hypothetical properties for a second, this suggests that there’s nonetheless an unlimited quantity of demand for Tesla autos within the US.
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