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As we’ve seen now, electric vehicles had healthy sales growth in 2024. Many corporations truly had spectacular EV gross sales development. Unquestionably, insurance policies in sure international locations assist with this — as a result of they power corporations to really attempt, and to be keen to supply and promote increased volumes of electrical autos than previously. However shoppers aren’t going to purchase electrical automobiles in the event that they aren’t value shopping for. So, clearly, increased EV gross sales aren’t compelled on shoppers. They’re shopping for electrical autos an increasing number of as a result of they’re good purchases.
One important factor has been driving client gross sales on the similar time that some governments have been requiring that automakers attempt tougher: battery prices have been falling 12 months after 12 months.
I’ve to offer credit score to CleanTechnica reader “earwig” for this level, although. Yesterday, he shared a current BloombergNEF chart targeted on this matter, the chart above and under.
A decade in the past, you may get an electrical automobile with about 100 miles of vary at a mid-market worth. Now you can get one with about 300 miles of range at a mid-market (and even under mid-market) worth. When you think about that in 2024 an EV battery pack price a few quarter of what it price in 2015, that makes a variety of sense.
With out this sturdy, fast drop in EV battery prices, China wouldn’t be at more than 50% of new cars being plugin carsand Europe wouldn’t be at 25% in that regard. It’s lengthy vary at an reasonably priced worth that has made electrical automobiles acceptable to many extra consumers, and once you throw of their superior traits, with ample vary, they’re now higher buy selections for hundreds of thousands of shoppers.
Although, concerning China, one other reader identified one thing else: “Hi earwig. Nice graph. Thanks for that. It seems like Bloomberg is weighted towards the West. In China, over 50% of EV sales, its lower. Undoubtedly, the pack price reflects the higher amounts of NMC used in the West. In China, where LFP is used, pack prices are much lower than that,” reader “eveee” wroteafter which threw in this link and this video:
So, sure, it’s not simply stronger authorities insurance policies in China that’s driving stronger gross sales than in Europe or the USA. It’s additionally decrease battery costs — which, naturally, additionally come from scaling up manufacturing and economies of scale.
Again to the BloombergNEF knowledge, although, final month the corporate wrote: “Battery costs noticed their greatest annual drop since 2017. Lithium-ion battery pack costs dropped 20% from 2023 to a report low of $115 per kilowatt-hour, in accordance with evaluation by analysis supplier BloombergNEF (BNEF). Elements driving the decline embrace cell manufacturing overcapacity, economies of scale, low metallic and part costs, adoption of lower-cost lithium-iron-phosphate (LFP) batteries, and a slowdown in electrical car gross sales development. This determine represents a world common, with costs various extensively throughout completely different international locations and utility areas.
“Prices for battery electric vehicles (BEVs) came in at $97/kWh, crossing below the $100/kWh threshold for the first time. While EVs have reached price parity in China, they are still more expensive than comparable combustion cars in many markets. BNEF expects more segments to reach price parity in the years ahead as lower-cost batteries become more widely available outside of China.”
So, as we will see, BloombergNEF is definitely saying principally the identical factor as eveeeand including extra context as effectively. There’s at all times a push and pull as a brand new standard know-how ramps up. It’s initially costly however extremely fascinating, which ends up in some gross sales. Then, these gross sales end in decreasing of prices, which attracts extra consumers. Nonetheless, provided that business forecasts are by no means excellent and provide doesn’t completely ramp up with demand, when demand is somewhat increased than provide, prices rise a bit (or drop extra slowly); whereas when provide chains ramp up a bit sooner than demand, costs should be dropped, which ends up in the general worth of the product finally dropping as effectively.
The cheaper battery costs are resulting in cheaper electrical automobiles, which is able to once more trigger a spike in EV demand. We’ve seen this story time and time once more. It occurred with photo voltaic cells and modules, and it’ll proceed occurring with EV batteries and EVs.
“On a regional basis, average battery pack prices were lowest in China, at $94/kWh. Packs in the US and Europe were 31% and 48% higher, reflecting the relative immaturity of these markets, as well as higher production costs and lower volumes. The price differences for North America and Europe compared to China were higher than in other years, implying the drop in prices was more accentuated in China. Companies in China faced fierce competition this year. These conditions resulted in falling battery prices and lower battery margins, forcing many battery manufacturers to enter new markets, including energy storage, while also eyeing overseas markets willing to pay more for batteries,” BloombergNEF provides.
“BNEF expects pack prices to decrease by $3/kWh in 2025, based on its near-term outlook. Looking ahead, continued investment in R&D, manufacturing process improvements, and capacity expansion across the supply chain will help improve battery technology and further reduce prices over the next decade. In addition, next-generation technologies, such as silicon and lithium metal anodes, solid-state electrolytes, new cathode material, and new cell-manufacturing processes will play an important role in enabling further price reductions in the coming decade.”
There are lots of elements at play that affect modifications in price, although. There’s R&D, there’s altering chemistries, there’s worldwide coverage, and there are incremental enhancements in manufacturing.
“One thing we’re watching is how new tariffs on finished battery products may lead to distortionary pricing dynamics and slow end-product demand. Regardless, higher adoption of LFP chemistries, continued market competition, improvements in technology, material processing and manufacturing will exert downward pressure on battery prices,” stated Yayoi Sekine, head of power storage at BNEF.
There are lots of unknowns within the EV business, however one factor we will wager on: EV battery prices can be a lot decrease in 5 years than they’re right now, which implies EVs will once more be way more aggressive than they have been 5 years in the past. Keep tuned. It’s about to get thrilling!

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