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The “Detroit of the ASEAN” is now forward of the EV race and is making a wave of catch-uppers
As I used to be studying the white paper (sure, printed on paper) “Thailand’s EV Powerhouse: Leading the Charge in EV Revolution in a Challenging SEA Automotive Market,” the easy conclusion was, if we consider supportive authorities insurance policies, rising charging infrastructure, and growing shopper demand for sustainable transportation choices, after all Thailand will emerge because the EV chief within the Affiliation of Southeast Asian Nations (ASEAN).
Because the “Detroit of Asia” (a moniker that used to belong to the Philippines earlier than 1986), Thailand is probably the most complete automotive provide chain within the area. It provides vehicles to each the left- and right-hand drive markets in ASEAN, and can be a hub for bike manufacturing, although not a big as that of Thailand and Vietnam.
The white paper printed by YCP in December 2024 gives an in depth evaluation of Thailand’s EV panorama, inspecting the general automotive market, the expansion of electrical autos, the event of charging infrastructure, authorities rules and incentives, challenges and alternatives, and the way forward for mobility with Car-to-All the pieces (V2X) expertise. To make sense of the 38-page report, I broke it all the way down to the principle subjects and added a few snippets of knowledge.
The yr 2024 has witnessed important contractions within the general automotive market throughout ASEAN international locations, together with Thailand, Indonesia, and Vietnam. Thailand, specifically, skilled the steepest decline, with gross sales falling by 24.2% in Q2 2024 in comparison with Q2 2023. This decline may be attributed to a mixture of financial components, similar to inflation, rising rates of interest, and weakened shopper spending energy. Nevertheless, amidst these challenges, Thailand’s EV market has demonstrated resilience and continued development, buoyed by focused authorities insurance policies and ongoing infrastructure growth.
The Rise of Electrical Automobiles in Thailand
The report supplies a granular evaluation of the various kinds of electrical autos gaining traction in Thailand, together with four-wheelers, two-wheelers, three-wheelers, and industrial autos. The battery electrical automobile (BEV) market in Thailand is projected to realize 5% year-over-year development in 2024, capturing roughly 13% of recent automobile gross sales. Notably, Chinese language manufacturers like BYD, Neta, and MG have established a powerful foothold in Thailand’s BEV market, collectively holding a dominant 65% market share in 2024.
This development is additional fueled by the growing presence of EV manufacturing vegetation in Thailand. Chinese language automakers are going through tariff points throughout ASEAN and globally–besides within the Philippines the place tariffs are relieved till 2028. In Europe, for instance, China-assembled vehicles are taxed from 15% as much as 38%. There isn’t a single free-trade settlement between the EU and the ASEAN, however particular agreements have been made nation to nation, such because the case of Singapore and Vietnam.

However, a number of Chinese language automakers (and one Vietnamese automaker) have established or are planning to arrange native manufacturing services in Thailand as a result of tariffs are decreased from 0% to five% for autos assembled with native content material (some international locations requiring as much as 50%). These manufacturers embrace:
- AION: Invested THB 2.3 billion in a brand new manufacturing unit, aiming to supply 20,000 autos annually.
- BYD: Opened its first manufacturing unit outdoors China in Rayong with a capability of 150,000 autos yearly. Launched solely final July 4, 2024, the $486 million plant is situated within the WHA Industrial Property.
- Changan: Plans to determine its first BEV plant in Thailand with an annual capability of 100,000 models.
- Chery: Introduced plans to determine a manufacturing unit with a goal to supply 50,000 autos in 2025, increasing to 80,000 models by 2028.
- Nice Wall Motor: Transformed a former Basic Motors manufacturing plant to supply 80,000 hybrid and electrical autos per yr.
- VinFast: Whereas not talked about within the report, VinFast, a Vietnamese automaker, has additionally expressed curiosity in establishing a producing presence in Thailand. In March of final yr, VinFast focused to open 15 preliminary sellers and 22 showrooms Bangkok space. Although formal agreements have been signed, no timeframe was given.

The inflow of those manufacturing vegetation is predicted to additional increase EV manufacturing and gross sales in Thailand, contributing to the nation’s ambition of changing into a regional EV hub.
Will Tesla Find in Thailand?
A Straits Instances report, printed in November final yr, famous that Tesla executives have explored the potential for establishing a producing presence in Thailand. That every one modified in January this yr when the corporate modified it regional plans.
Tesla is going through sturdy competitors from Chinese language made EVs distributed within the area, and is at present concentrating its manufacturing unit manufacturing in established areas in the US, China, and Germany.
As a substitute of a manufacturing unit, it has now prioritized the growth of its charging station infrastructure in Thailand, successfully pausing its manufacturing unit development plans. This variation is attributed to a mixture of things, together with Tesla’s reassessment of its international growth technique, the impression of enterprise losses, and the intensifying competitors from Chinese language EV producers.
It’s necessary to notice that this strategic shift seems to be a broader development throughout Southeast Asia, with related stories indicating a pause in Tesla’s manufacturing unit plans in different international locations like Malaysia and Indonesia.
Increasing the EV Charging Infrastructure
Thailand’s EV charging infrastructure is present process speedy growth to help the rising EV adoption. Between December 2023 and June 2024, the nation’s charging community shops elevated by 12%, with DC chargers main the expansion.
The report observes a powerful market desire for DC chargers attributable to their speedy charging capabilities. Nevertheless, the present charging infrastructure stays concentrated in city areas, presenting challenges for inter-provincial journey and highlighting the necessity for broader geographical protection.
Corporations like Yusen Logistics, Nippon Specific Logistics (Thailand), and FedEx are actively deploying EV vehicles of their operations, marking a major shift in the direction of sustainable practices. Yusen Logistics, as an illustration, has invested in a fleet of EV vehicles and established solar-powered charging infrastructure at its Chonburi warehouse, with plans for additional growth. Nippon Specific Logistics (Thailand) has launched its first EV truck for air cargo supply at its Bangkok Logistics Middle, demonstrating a dedication to decreasing its environmental impression. FedEx can be increasing its EV fleet for last-mile supply in high-traffic areas of Bangkok and Pathum Thani.
Startup corporations like Thai EV are facilitating this transition by offering EV options and fleet administration platforms tailor-made to the logistics business. This motion displays a rising consciousness of environmental considerations, alignment with company sustainability objectives, and help from authorities initiatives selling EV adoption. As charging infrastructure develops and EV expertise advances, the logistics sector in Thailand is poised for additional electrification.
Authorities Initiatives, ADB help and e-Buses
The Thai authorities is enjoying a proactive function in fostering EV adoption and native manufacturing by a spread of rules and incentives. The EV 3.5 program, with a funds allocation of THB 7.12 billion, is a key initiative geared toward stimulating native EV manufacturing. Moreover, the federal government has applied excise tax reductions for HEVs from 2028 to 2032 and accredited a 150% tax deduction for electrical bus and truck purchases till 2025.
The Bangkok Mass Transit Authority (BMTA) is a key participant within the EV transformation. By actively integrating electrical buses into its fleet as a key part of its modernization efforts, it additionally elevated consciousness and acceptance of electrical autos. This initiative, fueled by 150% tax deductions which finish this yr, was supported by important monetary backing from organizations just like the Asian Improvement Financial institution (ADB), and is designed to switch ageing diesel-powered buses with cleaner, electrical options, straight addressing the extreme air high quality challenges confronted by city facilities like Bangkok.
ADB stories element their involvement in offering loans and monetary help to facilitate the procurement of huge fleets of those electrical buses, working with corporations similar to Vitality Absolute PCL. The environmental advantages are substantial, promising a major discount in greenhouse gasoline emissions and a tangible enchancment in city air high quality, significantly in mitigating the dangerous results of PM2.5 mud, a persistent drawback within the metropolis.
Although many electrical buses are sourced from China, being manufactured inside Thailand contributes to the expansion of the nation’s home EV business and boosting financial output.
The Street Forward: V2X Know-how and the Way forward for Mobility
The report concludes with insights into the way forward for mobility with Car-to-All the pieces (V2X) expertise. V2X expertise permits autos to speak with their environment, together with infrastructure, pedestrians, different autos, and {the electrical} grid, enhancing security, effectivity, and the general driving expertise. Whereas Thailand’s adoption of V2X expertise continues to be nascent, the report highlights the potential advantages and alternatives for its future implementation.
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