Tuesday, April 29, 2025

Tesla Model Y & Model 3 Continue to Dominate US EV Market — But …

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We simply checked out total electrical automobile gross sales in the USA within the 1st quarter of 2025 in comparison with the first quarter of the earlier 4 years. Total, the gross sales pattern is nice. Gross sales of absolutely electrical autos (EVs) have been up 200% in comparison with Q1 2021. Whereas Tesla nonetheless accounts for 43% of the market, although, it noticed gross sales declines in comparison with the earlier three years, and non-Tesla EV gross sales have been up 472% (somewhat than 200%) in Q1 2025 versus Q1 2021. However — let’s look extra intently model-specific gross sales.

US EV sales q1 2025 by model logo

The Tesla Mannequin Y and Tesla Mannequin 3 are nonetheless far forward of some other fashions — up to now forward that they warp the chart. Nonetheless, they warp the chart lower than in earlier quarters! In reality, somewhat than their gross sales being about 10 occasions increased than all non-Tesla fashions, the Mannequin Y and Mannequin 3 at the moment are seeing “just” about 5 to six occasions extra gross sales than the third and 4th finest promoting electrical fashions. These can be the Ford Mustang Mach-E and Chevrolet Equinox EV, respectively, the one different fashions to have greater than 10,000 gross sales within the quarter.

After these high fashions, there’s really a fairly constant, gradual slide downward in 1st quarter gross sales. Small to midsize SUVs/crossovers appear to do significantly effectively, however the Ford F-150 Lightning and Tesla Cybertruck additionally sneak into the highest 10. Curiously, the F-150 Lightning really took again the title of #1 electrical pickup truck from the Cybertruck. In the meantime, the BMW i4 joined the Tesla Mannequin 3 as the one different automobile within the high 10.

By way of year-over-year gross sales will increase and reduces …

US EV sales q1 2025 vs q1 2024 change logo

… The Honda Prologue broke the chart, going from 19 gross sales within the 1st quarter of 2024 because it started to trickle into the market to 9561 gross sales within the 1st quarter of 2025. So, yeah, I needed to take away that from the chart, and in addition dropped the Chevy Blazer EV whereas I used to be at it because it grew from 600 gross sales in Q1 2024 to six,187 gross sales in Q1 2025.

Chart USA EV sales q1 2025 vs q1 2024 change logo

Wanting on the adjusted chart, it’s a really fascinating mixture of autos on the high of the chart for gross sales progress — Toyota BZ4X (+196%), Subaru Solterra (+173%), Mercedes EQB (+142%), Tesla Cybertruck (+129%), Chevy Silverado EV (+125%), GMC Hummer EV (+109%), Nissan LEAF (+103%), Genesis GV70 (+72%), Tesla Mannequin 3 (+70%). There’s no actual rhyme or purpose to that listing.

Sadly, a pair dozen fashions noticed their gross sales decline, and never simply discontinued fashions. Properly, I suppose that is one other signal of a maturing market, although. There are dozens of fashions, and a few are beating out others of their class. And that may flip backwards and forwards for varied causes — new mannequin entrants, promotional campaigns, refreshes, and many others.

Chart USA EV sales q1 2025 vs q1 2024 logo

Simply quantity change, we get a little bit of a special story. The Tesla Mannequin 3 rebounded a bit for the largest quantity progress yr over yr (+21,678), the Chevy Equinox EV was a transparent second (+10,329), and the Honda Prologue was a robust third place (+9,542). On the opposite finish, the Tesla Mannequin Y misplaced 32,678 gross sales, the Chevy Bolt EV/EUV (discontinued) misplaced 7,027 gross sales, and the Mercedes EQE misplaced 4,371 gross sales.

US EV sales q1 2025 vs q1 2023 change logo e1744669357656

Right here, once more, we have now an excessive case — large progress from the GMC Hummer EV going from 2 gross sales to three,479 gross sales. So, let’s have a look at the chart with the Hummer EV eliminated.

US EV sales q1 2025 vs q1 2023 change new logo e1744669412368

Basically, on condition that this can be a two-year change, we see loads of fashions on the high of the chart right here that have been launched about two years in the past and have matured into a lot increased gross sales ranges. After which the underside of the chart has fashions which were phased out.

US EV sales q1 2025 vs q1 2023 new logo

To finish, quantity change from two years in the past, we have now a number of new fashions on the high (Chevy Equinox EV, Honda Prologue, Tesla Cybertruck, Chevy Blazer EV, Acura ZDX), however we even have vital will increase in gross sales from some older fashions (Ford Mustang Mach-E, Rivian R1S).

Down on the backside, we have now the massive drop in gross sales of the Tesla Mannequin Y (which has a refreshed model coming, and had manufacturing line retooling in Q1, but in addition suffered from backlash to Elon Musk’s excessive political shenanigans). Then we’ve acquired the discontinued Chevy Bolt EV/EUV once more. Sadly, a number of different EVs dropped in gross sales by greater than a thousand models with much less apparent causes, together with the Rivian R1T, Mercedes EQS, and Volkswagen ID.4 — however maybe that’s simply the worth to pay for rising competitors.

Are there some other notable highlights (or lowlights) you see within the charts above?

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Screenshot 2025 04 10 at 2.52.23 PM


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