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What has been occurring between Zeekr and Cadillac over in China?
There’s been slightly little bit of trash speak occurring over there in China between Zeekr and Cadillac. This follows some unhappiness amongst Zeekr clients after which Cadillac making an attempt to capitalize on that unhappniess — however not precisely nailing it. Right here’s the sequence of occasions and key elements:
- Zeekr simply launched the 2025 Zeekr 007 sedan and 2025 Zeekr 001.
- These two new fashions are updates and enhancements over their predecessors, nearly 6 months after these predecessors arrived available on the market.
- Zeekr homeowners obtained upset that their quite-new autos have been already being hit with huge depreciation on account of these new variations popping out so quickly.
- Cadillac responded to that by posting a new-customer pitch on Weibo that particularly talked about itself as a Zeekr “replacement.” Nevertheless, the Weibo publish included some typos, which hasn’t gone over notably effectively. Zeekr VP Zhu Ling simply rotated and burned Cadillac. (“ZEEKER REPLACEMNET” was Cadillac’s lead textual content within the Weibo publish, not solely misspelling “replacement” but in addition misspelling “Seaweed.”
- Evidently offended Zhu Ling, who wrote (however in Chinese language): “The electric age, the rise of China — the glory of Detroit is no more.”
- Zhu Ling additionally indicated that Cadillac was a basic model, however that it was time to maneuver on. Extra particularly, he mentioned (in Chinese language): “The electric age, the rise of China, the glory of Detroit is no more.”
- Nonetheless, seemingly responding to Cadillac and discussing the 007, he added: “It’s faster than you, it’s smarter than you, it’s younger than you, and it’s more affordable than you. Time doesn’t go back, history doesn’t go back. See you in my mirror.”
- Cadillac pulled down its publish quickly after it went viral, however “Cadillac vs Zeekr” grew to become a trending subject.
These are fightin’ phrases.
The bottom model of the 007 prices simply RMB 209,900 ($29,400) and has 310 kW of energy.
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