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Final week, I wrote typically about the concept BYD’s sturdy upward development, Toyota’s seeming lack of a serious EV plan (together with continued daydreams about hydrogen), and Volkswagen’s struggles in China may result in BYD becoming the #1 top selling automaker in the world. I didn’t dive deeply into current gross sales numbers as a result of I figured we’re nonetheless a reasonably lengthy methods off from this taking place even when it does occur in time. Nonetheless, some reader feedback pulled in gross sales numbers that made me notice we’re a bit nearer than I believed and it’s value beginning an everyday comparability of the numbers at the moment. I’ll cut up this piece into two elements — prime promoting auto manufacturers (with one particularly notable level in daring) and prime promoting auto teams.
High Promoting Auto Manufacturers within the World
Initially, these were the 20 prime promoting auto manufacturers globally in 2023:
- Toyota — 9,483,137
- Volkswagen — 5,276,200
- Ford — 4,246,000
- Hyundai — 3,993,179
- Honda — 3,854,000
- Nissan — 3,290,271
- Let — 3,087,384
- Suzuki — 3,072,824
- BYD — 2,885,066
- Chevrolet — 2,790,000
- Mercedes-Benz — 2,491,600
- BMW — 2,252,793
- Changan — 1,899,382
- Audi — 1,895,240
- Tesla — 1,808,581
- Renault — 1,570,728
- Wuling — 1,351,425
- Fiat — 1,350,000
- Geely — 1,341,065
- Chery — 1,311,361
You may see there that BYD is in ninth, and at nearly 30% of Toyota’s whole. However let’s remember that the 2 manufacturers might be shifting towards one another — BYD most likely received’t need to climb as much as Toyota’s 2023 stage to take #1.
Additionally clear is that if BYD continues to develop so strongly, it’s received a number of automakers inside its sights that it ought to be capable to rapidly move — Suzuki for positive, Kia (although, Kia has been doing alright itself), and Nissan (which has been struggling massively since Carlos Ghosn was jailed in Japan). Past that, Honda and Hyundai are nearly 1,000,000 models forward, after which BYD can be in 4th.
Naturally, Toyota actually is much, far forward of BYD. There’s a giant mountain to climb, and Toyota would additionally need to roll down that mountain a great methods to ensure that BYD to get to the highest of the rostrum anytime quickly. Additionally, Volkswagen in second place there may be nonetheless at twice the gross sales of BYD, so it’s an identical story. The distinction, arguably, is that Volkswagen is dealing with the EV transition higher, but it surely’s not precisely excelling there both, and it’s additionally quickly dropping the massive Chinese language auto market to Chinese language automakers. (Maybe its partnership with Xpeng will assist the corporate cease the bleeding.)
Right here’s the actually inspiring level for BYD followers, although: BYD bought 342,383 automobiles in July 2024. Toyota bought 857,982. that month alone (the latest I discovered knowledge for), BYD’s gross sales have risen to 40% of Toyota’s gross sales! So, from 2023 (full yr) to July 2024, BYD’s gross sales have gone from about 30% of Toyota’s whole to about 40% of Toyota’s whole. In that record above, #3 Ford’s whole is about 45% of Toyota’s whole. So, even when BYD isn’t near #1 but, it’s extremely attainable BYD is already closing in on a podium place. We will see.

You might also observe that Tesla is fifteenth on that record. Naturally, if it may return to earlier development charges, it may quickly climb up the highest 20 record as properly, however its gross sales really declined within the first half of 2024, so we’ll need to see the place that goes.
High Promoting Auto Teams within the World
Okay, that was auto manufacturers, however what about auto teams? Toyota will get a lift right here from including Lexus and Daihatsu, and Volkswagen will get a fair larger increase by including a number of auto manufacturers. From this knowledge supply, BYD’s numbers are the identical, which surprises me since my understanding was that there have been a number of auto manufacturers (like Denza) that weren’t included within the different numbers however needs to be included right here. Nonetheless, I’ve received to go along with the official knowledge that I’ve discovered.
- Toyota (consists of Lexus and Daihatsu) — 11,097,836
- Volkswagen (consists of Audi, Skoda, Seat, Cupra, Porsche, Lamborghini) — 9,240,000
- Hyundai–Kia — 7,080,563
- Common Motors (consists of Chevrolet, Buick, GMC, Cadillac) — 6,200,000
- Nissan–Renault–Mitsubishi — 5,649,999
- Stellantis (consists of Fiat, Peugeot-Citroen, Jeep, Ram, Opel–Vauxhall, Alfa Romeo) — 5,602,268
- Ford — 4,246,000
- Honda — 3,854,000
- Suzuki — 3,072,824
- BYD — 2,885,066
- Mercedes–Benz — 2,491,600
- BMW — 2,252,793
- Changan — 1,899,382
- Tesla — 1,808,581
- Wuling — 1,351,425
- Geely — 1,341,065
- Chery — 1,311,361
- Mazda — 1,244,613
- Subaru — 912,452
- MG — 840,000
So, BYD has a much bigger hill to climb right here, but it surely’s primarily the identical story. Tesla, you’ll observe, really climbed one place regardless of gross sales being the identical. That’s as a result of Audi was proper above it within the model rating however Audi’s whole received included within the Volkswagen Group whole within the #2 place right here.
Returning to these July 2024 figures referenced above, Toyota Group as an entire had 924,918 gross sales in July 2024 worldwide, whereas BYD had the aforementioned 342,383. Meaning BYD’s gross sales whole was 37% of Toyota Group’s gross sales whole. It will likely be fascinating to observe BYD’s rise and see how these totals and percentages change over time.
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