Ford EV Sales Rise 12% in 3rd Quarter in USA

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Ford didn’t have the hovering progress in EV gross sales within the third quarter because it did earlier within the 12 months, but it surely did nonetheless see 12% progress in EV (full electrical automobile) gross sales final quarter.

The difficulty is that its finest promoting EV, the Ford Mustang Mach-E, had an honest quarter final 12 months in Q3 (14,842 gross sales) and didn’t enhance on that this 12 months in Q3, and actually shrunk a bit (down 10% to 13,392 gross sales). With that gross sales hit, there was no likelihood at a 50% progress quarter even with the opposite EV fashions doing very effectively.

On the plus aspect, the Ford F-150 Lightning grew 104.5% from 3,503 gross sales to 7,162 gross sales. That’s first rate gross sales in keeping with the truck’s gross sales within the first half of the 12 months, however its year-to-date whole of twenty-two,807 continues to be solidly behind the Tesla Cybertruck’s ~27,000 gross sales this 12 months. Will we see these fashions compete on quantity phrases sooner or later? Or is the Cybertruck going to run away with it as soon as manufacturing ramps up? Or, giving a nod to these extra bearish on the Cybertruck, may the F-150 Lightning steadily climb and surpass the Cybertruck? We will see.

Ford’s different electrical mannequin, the E-Transit, had a 13% enhance in gross sales, going from 2,617 to 2,955 12 months over 12 months within the third quarter.

The Mustang Mach-E continues to be the electrical flag bearer for Ford — and, in my view, the very best wanting EV available on the market — and has 35,626 gross sales in 2024 by means of the primary three quarters. Nevertheless, even with one other 15,000 gross sales within the 4th quarter, it could simply barely surpass 50,000 gross sales. And, all mixed, Ford’s EV gross sales are at 67,689 within the first three quarters of the 12 months, maybe reaching 90,000 or 100,000 by the tip of the 12 months. As I reported lately, younger NIO and Xpeng are on monitor for greater than 250,000 gross sales a 12 months extrapolating from September figures. However, hey, that’s totally different territory — the Chinese language auto market is far additional together with EVs than the US, and most of that comes all the way down to federal coverage. More than 50% of vehicle sales in China are now plugin vehicles — and, as a lot as we are able to and will credit score firms like BYD, Xpeng, and NIO for making that occur, we now have to be trustworthy and be aware that the most important issue supporting that EV market is powerful authorities insurance policies.

Getting again to Ford, the corporate’s 67,689 gross sales by means of the primary three quarters of 2024 are a forty five% enhance over the 46,671 gross sales of the primary three quarters of 2023. We celebrated Tesla reaching ~50% annual will increase in gross sales when it was at that stage, and I feel it’s nonetheless price celebrating Ford’s ~50% enhance in gross sales 12 months over 12 months. Nevertheless, on condition that the third quarter had solely a 12% enhance in gross sales, we have to see one thing change for Ford to maintain that higher tempo up. The corporate wants extra EV fashions — an method that has labored very effectively for Mercedes and BMW — and must maintain backing and selling the Mustang Mach-E and F-150 Lightning whereas working to chop their costs. Given adjustments in narrative this 12 months from Ford, I’m skeptical about Ford strongly persevering with down this path within the close to to mid-term future. However I do suppose Ford continues to be striving to be a pacesetter within the EV market. On that matter, you may see how Ford compares to its rivals within the US EV market within the following studies from the second quarter (third quarter studies coming quickly):

Oh, to shut, Ford’s total gross sales had been up 1% and its retail gross sales had been up 4% within the third quarter. So, in comparison with that, 12% EV progress continues to be considerably higher. The EV market continues to be pulling the general auto market ahead.