Tuesday, April 29, 2025

New Zealand Passenger EV Penetration Just Under 10% in March 2024

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The New Zealand passenger EV market has seen an increase from the doldrums of February, when it reached a low of 4.1% market share. Just under 10% of passenger automobiles bought in NZ in March got here with a plug. Thus, the quarter’s common was at about 6% plugin automobiles. Put this in the context of 2023although, when NZ averaged a penetration charge of 27%. Please word this determine is passenger vehicles solely. The statistics on all gentle automobiles getting into the NZ fleet is a bit more sobering and reduces penetration to 4.7% when utes are included.

Is that this the brand new regular within the New Zealand market? Once more, we have to wait and see.

Pure petrol alone powered 3662 new automobiles bought (48%), plus a further 2628 HEVs (35%), 569 diesel (8%), 477 BEVs (6%) and 225 PHEVs (3%). This out of a complete of about 7,500. The general market was down considerably from February, when over 18,000 gentle automobiles had been bought, however was about the identical as January. Many due to James at EVDB for entry to the figures.

James tells us that in quarter 1, 2024, roughly 1100 new totally electrical automobiles had been registered. In the identical quarter, there have been 1800 Toyota RAV4 hybrids and 3204 Ford Rangers registered. Seems like we’re again in 2021.

BMW EVs are well-liked in New Zealand

The highest ten finest promoting battery electrical automobiles in New Zealand in March 2024 had been:

  1. Tesla Mannequin 3 (125)
  2. Tesla Mannequin Y (74)
  3. MG4 (42)
  4. VW ID.4 (28)
  5. Dolphin WORLD (20)
  6. Seal (19)
  7. BMW iX (17)
  8. BMW i4 (13)
  9. Hyundai Ioniq 5 (12)
  10. KGM Torres (12)

A particular point out goes to the KGM Torres, which had 12 gross sales on debut. However they could possibly be seller demos. However, this SUV from SsangYong deserves our consideration. Apparently, the ID 4 numbers had been achieved on account of heavy discounting.

The Ford Mustang Mach-E has dropped out of the highest 10, with solely 7 deliveries in March. The Kia EV9 had 6 deliveries, in comparison with 9 final month. BMW left the chart on February however is again now in March. Subaru bought two Solterras and Toyota one BZ4X. In fact, all of those ups and downs could be attributable to delivery schedules, and so we have to preserve a long run focus. Having stated that, Tesla, BYD, and MG are shaping as much as be the mainstay of the New Zealand EV market. MG has now bumped Kia from the third spot on the rostrum.

The New Zealand electrical automobile market is about to profit from a number of new battery electrical vehicles to be launched this 12 months. These embrace the Nissan Ariya, the Chery Omoda E5 (from China), the Kia EV5, the VW ID Buzz, and the MINI Countryman. Hopefully the BYD Seagull will make it to NZ, presumably known as the Dolphin Mini. The Seagull is a funds priced metropolis automobile with large enchantment. It’s the car that has frightened Ford CEO Jim Farley.

Plugin hybrid electrical automobiles are nonetheless promoting effectively in New Zealand. The highest sellers had been:

  1. Mitsubishi Eclipse Cross (32)
  2. Mitsubishi Outlander (31)
  3. MINI Countryman (30)
  4. Mazda CX 60 (17)
  5. Land Rover Vary Rover Sport (13)
  6. Land Rover Defender (12)

Toyota continues to dominate the sealed hybrid (HEV) market with over a 50% share and supplying nearly 1500 items. That is nearly twice as many as all plugin car gross sales — is Toyota having an “I told you so” second? Wanting on the superior markets of Scandinavia could imply that this second is not going to final. Toyota fields 8 HEV fashions in NZ, led by the RAV4.

New Zealand has a strong used automobile import business — 4% of sunshine automobiles registered in March had been used EVs. Nissan Leaf numbers halved month on month. One of many penalties of the numerous presence of Nissan Leafs on New Zealand roads is the need to maintain CHAdeMO chargers accessible and effectively maintained. With Japan’s EV penetration charge simply over 2%, provide of used Nissan Leafs could not all the time be accessible. Maybe we’ll see some Japanese Kei EV vehicles on New Zealand roads?

In the broader market: the Ford Ranger claimed the primary spot, with 1005 items bought in March, adopted by the Toyota RAV4 (791 items) and the Mitsubishi Triton (681 items). Of the manufacturers, Toyota was the market chief, with a 20.9% share, adopted by Kia in second with 12.8% and Mitsubishi in third with 10.7%.

Trawling via the NZ EV Fb web page revealed an eclectic vary of matters. New Zealand, like Australia, is anticipating an inflow of electrical utes in 2024. Amongst the discussions about dwelling chargers, public chargers, and the Street Person tax, there have been some amusing musings in regards to the Geely Radar electrical ute: If I swap my Ford Ranger for an electrical ute, can I nonetheless drive it like a Neanderthal on meth? Tailgating ought to be simpler with no “turbo lag,” and should you miss the noise, you possibly can all the time have an exterior boombox put in. Sadly, they don’t include a bottle of used oil — although, it shouldn’t be exhausting to discover a provider for that.

James of EVDB and I had a chat over electronic mail in regards to the future prospects within the subsequent six months for the EV market in New Zealand:

The subsequent 6 months? I don’t suppose anybody’s sport sufficient to foretell (together with me). The downturn has been deeper than I anticipated.

My perception is that Street Person Fees (RUC) are having a big affect. Up till now, these had been levied on diesel automobiles. Petrol automobiles contributed to the roads by way of a petroleum levy when individuals gasoline up.

EVs have been exempt from RUCs till this level. Whereas everybody agrees that every one automobiles should contribute to highway upkeep, the system is poorly thought of.

For those who personal a Nissan Leaf (~1,600 kg kerb weight) you contribute $76 / 1000 km.
For those who personal a Toyota RAV4 GX petrol hybrid (1,695 kg) you contribute $33 / 1000 km
For those who personal a Ford Ranger Wildtrak diesel (2,341 kg) you contribute $76 / 1000 km.

It successfully disincentives EV possession.

With only one quarter of information publish the removing of the NZ Clear Automotive Low cost, and factoring within the introduction of the Street Person Cost this month, it seems that there’s some slight enchancment. Have all of the orders from December 2023 been crammed? Will demand attain a brand new regular in quarter 2? Solely time will inform, and we’ll watch the saga unfold. On a historic word, James shared a clipping from a December 2000 copy of the Each day Mail. The headline: “Internet ‘may be just a passing fad as millions give up on it’.” Historical past could not repeat, however it does rhyme.

NZ Passenger EV
Simply because the Web was seen as a passing fad and is now all pervasive, EVs will change into the identical.

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