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Final Up to date on: twenty seventh February 2025, 01:17 am
XPENG* is constant its fairly important international growth. Up to now few days, it has taken steps to enter Poland and Thailand, after bringing its vehicles to a number of different new markets previously 12 months. The Chinese language good EV startup is organising infrastructure and partnerships world wide with the intention of turning into a world model like BMW or Honda in the future. That’s the dream, it appears.
Because the fossil-powered automotive period involves an finish, the query is whether or not outdated legacy auto manufacturers fold, evolve, or get swallowed up by new, profitable EV firms. Can XPENG actually develop into a significant auto model in markets like Poland, the Netherlands, and Thailand? Or will it have far more potential for progress by means of partnerships with large legacy manufacturers like Volkswagen? Nicely, the corporate goes each routes in the mean time. Let’s see how issues go.
XPENG in Poland
XPENG gross sales in Poland will start within the 2nd quarter of this 12 months. It’s coming into the market with three fashions — the P7 (sedan), the G6 (coupe SUV), and the G9 (SUV). Its distribution and strategic accomplice within the nation, as simply introduced right this moment, is Inchcape. Inchcape’s major enterprise in Poland is as a distributor of BMWs.
All three of the fashions XPENG is bringing to Poland have earned the Euro NCAP 5-star security score, the best doable.
The corporate seems to have large hopes and plans for the Polish market, a market that has been pretty uncared for by different EV sellers regardless of having fairly a little bit of potential. Nevertheless, XPENG’s choices could also be an ideal match — good, superior EVs, but not at loopy excessive costs. Additionally, Polish customers are fairly tech savvy and desirous about new tech. Having lived there for 11 years, I may see the nation opening its arms to XPENG autos — and far more so now that Tesla is being shunned there due to Elon Musk’s far right-wing political leanings and obvious siding with Vladimir Putin over Ukraine. “There is no justification for any reasonable Pole to continue purchasing Teslas,” Minister of Sport and Tourism Sławomir Nitras mentioned in January. “A serious and strong response is necessary, including a consumer boycott.” Tesla was a particularly widespread model in Poland a couple of years in the past, and even a decade in the past. Nevertheless, I’m certain the sentiment expressed by Mr. Nitras has unfold far, large, and deep in Poland. Many might be glad to show to an XPENG as an alternative, particularly as soon as they see how superior the tech is.
“Poland represents the largest market for XPENG in Central and Eastern Europe,” the corporate writes. “XPENG is a young and dynamic company that has a unique Hi-Tech DNA. Founded in 2014 with the first cars manufactured in 2018, XPENG has made name as the fastest growing car company in the world. XPENG has manufactured and sold more than 620,000 smart EV’s. At the end of 2025 XPENG will be available in more than 60 countries. XPENG’s DNA resolutely built around technology, inspires it to contribute to the future of mobility.” That’s a narrative Polish individuals will get behind. The corporate agrees. “Poland represents a strategic market for XPENG’s European expansion, with the company confident that its offering will generate significant interest, mirroring its success in other European countries,” XPENG provides.
“Poland is the largest market for us in Central and Eastern Europe. Over the past 25 years, it has experienced sustained economic growth, making it one of the fastest-growing economies on the continent. These factors position Poland as an ideal market for cutting-edge automotive technology and sustainable mobility solutions. We firmly believe that our vehicles will resonate with Polish consumers, offering unparalleled quality, technological advancement, and an exceptional driving experience,” Alex Tang, Head of Worldwide Division of Gross sales and Service at XPENG, says.
In Europe, XPENG is already in Norway, Germany, France, the UK, Denmark, Sweden, Finland, Iceland, the Netherlands, Belgium, Luxembourg, Spain, Portugal, and Eire. Together with Poland, it should quickly be coming into Switzerland, the Czech Republic, and Slovakia.
XPENG in Thailand
XPENG additionally simply entered the Thailand market this week. It kicked issues off by delivery 300 models of the X9 to Thailand. The X9 is a 7-seat MPV, and these are right-hand drive models XPENG is sending there. The X9 was the highest promoting totally electrical MPV in China in 2024, and the corporate has large expectations for it in different Asian markets.
“Earlier this year, the X9 debuted in Thailand, receiving exceptionally positive reception with its starship-inspired exterior design, versatile in-car space, active rear-wheel steering, robust body structure, and high safety standards. These features make it an ideal choice for family travel, offering an optimal blend of luxury, comfort, space, and innovative technology,” the company wrote.
Moreover, the corporate is planning to launch an ultrafast charging community in Southeast Asia, and that might be initiated in Thailand and Hong Kong. Nevertheless, plans are to increase all of it the way in which into Europe and Australia.
“We are accelerating our global expansion with a series of initiatives to solidify our position as a key player in the international EV market,” mentioned He Xiaopeng, Chairman and CEO of XPENG. “As a leader in intelligent driving technology, we are thrilled to see that ‘autonomous driving for all’ has become a shared vision across the industry. We will continue pushing the boundaries of innovation to make smart driving accessible to everyone, everywhere.”
Let’s see what occurs. As the corporate famous above, it’s been the quickest rising automotive firm on this planet since its launch in 2018. Virtually all of that progress has been in China, however the firm is now clearly attempting to unfold its wings and continue to grow quickly due to an even bigger and larger presence outdoors of China as effectively. Diversifying its gross sales presence geographically may also assist to insulate the corporate from any main adjustments that occur within the Chinese language market. It’s usually a good suggestion to diversify.
See more XPENG newstogether with XPENG sales trends.
*Full disclosure: I maintain shares of XPENG (NYSE:XPEV). I don’t presently have any plans to promote these shares or purchase extra.
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