Kia Protecting Freshwater in USA

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Final Up to date on: twenty sixth March 2025, 12:13 am

Once we speak and write about cleantech, we’re usually referring to applied sciences that assist to forestall international heating and local weather disaster. Nevertheless, there are different issues to guard too — like water.

So, it was a bit refreshing and a very good reminder lately after I noticed that Kia America had teamed up with The Nature Conservancy to assist with freshwater conservation round the USA. “Over the next three years, Kia is investing $3 million to support TNC’s goal of conserving 1 million kilometers of rivers and 30 million hectares of lakes, wetlands, and floods by 2030.”

This partnership and funding kicked off on World Water Day, March 22.

“Water is one of our most precious resources, and we have a responsibility to help protect it for future generations,” says Russell Wager, vice chairman of promoting, Kia America. “By teaming up with The Nature Conservancy, we’re not just funding a project — we’re supporting on-the-ground action that will make a real difference. Our goal is to inspire our customers and communities to join us in protecting the wetlands and waterways that we all depend on.”

One has to suppose that is all for good press, however whether or not it’s actually an effort at altruism or it’s an try at optimistic information protection, it doesn’t actually matter, does it? The work is being executed, and we are able to be grateful for that.

Kia gives some extra data on the advantages of this contribution: “Kia’s help will allow TNC in defending freshwater ecosystems by means of a number of key initiatives. These embody restoring important wetlands to scale back flood impacts, enhancing water high quality, and enhancing wildlife habitats. Moreover, Kia will help TNC’s efforts to collaborate with Indigenous and native communities to make sure more healthy and extra resilient ecosystems for individuals and nature.

“Specifically, this joint effort will support projects that focus on modernizing water infrastructure for ecological health, implementing natural processes to enhance resilience and reduce disaster risks, and advancing sustainable agricultural water management policies.”

It’s all great things, and extremely wanted. One might say it’s straightforward to disregard these wants as we speak, with a lot consideration placed on local weather issues (rightfully), so I believe Kia does deserve some props for going above and past in a largely uncared for space of society.

“Water is the lifeblood of the planet and rivers, lakes, and wetlands are working overtime to keep it pumping. These systems are feeding communities, shaping cultures and sustaining the diversity of life on Earth,” says Nicole Silk, World Director of Freshwater Outcomes at The Nature Conservancy. “We must all do our part to protect these ecosystems. That’s why we are thrilled to collaborate with Kia America on this campaign. By combining TNC’s expertise in conservation with Kia’s innovative approach to sustainability, we aim to restore and protect freshwater habitats, support biodiversity, while also and promoting clean water access. This joint effort underscores our shared vision of a world where nature and people thrive together.”

Certainly.

As a closing word, I didn’t discover any bulletins from different automakers about World Water Day and what they had been doing (or not) for the vital day.