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MADRID, Spain — Dongfeng Motor grandly held Dongfeng Model Day in Madrid, Spain. The occasion was attended by Ma Lei, Managing Director of Dongfeng Motor Company Worldwide Enterprise Division and China Dongfeng Motor Trade Imp. & Exp. Co., Ltd., together with the manager crew of Spanish companion Salvador Caetano Group. Notable figures from {industry} associations reminiscent of FACONAUTO, AEDIVE, ANFAC, and GANVAM have been additionally current. Alongside media representatives and European companions, greater than 180 folks witnessed the brand new chapter of Dongfeng Motor’s growth within the European market.
Introducing Excessive-Worth Fashions for Native Market Development
DONGFENG Motor has launched its three main manufacturers—DONGFENG, VOYAH, and MHERO—collectively within the Spanish market. The corporate introduced the official launch of its high-end new vitality SUV VOYAH FREE, MPV VOYAH DREAM, and luxurious electrical off-road automobile MHERO I in Spain. These autos provide native shoppers a high-value expertise that mixes cutting-edge know-how and distinctive efficiency.
VOYAH FREE
VOYAH FREE highlights unique Chinese language type class, totally embodying the model slogan “Freedom to Explore”. VOYAH DREAM, as “Dream Mobile Castle”, has been designed to supply spacious seven-seat structure appropriate for numerous eventualities, that ship sensible and versatile decisions for Spanish shoppers.
MHERO I
As a luxurious electrical off-road automobile, MHERO I is provided with the MORA clever off-road platform and four-motor drive supplies highly effective efficiency. Accelerating from 0 to 100 km/h in simply 4.2 seconds, with a most energy of 800 Kw and torque of 1400 N·m, it seamlessly blends off-road and clever electrical applied sciences. The MHERO All-Terrain System helps 5 off-road driving modes, “snow, mud, sand, rock and water”, guaranteeing a novel expertise throughout numerous terrains.
DONGFENG
The occasion additionally featured the revealing of the VOYAH idea automobile i-Cozy, together with DONGFENG mainstream new vitality autos DONGFENG BOX and DONGFENG 007. DONGFENG BOX is slated for launch in numerous European international locations by the second half of 2024, which showcases DONGFENG dedication to enhancing abroad new vitality product lineup.
Distinctive R&D Prowess Enhancing Person Expertise
With a wealthy heritage relationship again to 1969, DONGFENG leverages its 55-year legacy to ship distinctive car-making high quality, superior R&D capabilities, and dependable service community. The corporate’s 4 main R&D facilities in Wuhan, Xiangyang, Shanghai, and Trollhättan, outfitted with over 14000 R&D consultants, drive steady innovation by the “Technology Leap” initiative. Furthermore, DONGFENG give attention to inexperienced effectivity aligns with the {industry}’s push in direction of the “dual carbon” purpose, that includes industry-leading inexperienced product growth, manufacturing practices, and worth chains. By 2024, all new fashions beneath the DONGFENG impartial passenger autos model will obtain full electrification.
From Norway to Spain, from the Scandinavian Peninsula to the Iberian Peninsula, DONGFENG Motor has entered international locations reminiscent of Norway, Denmark, the Netherlands, Germany, Switzerland, and Italy. Sooner or later, DONGFENG will proceed to deepen its presence within the European market, collaborating with native distributors to share alternatives, search widespread growth, and create a shiny future collectively. DONGFENG goals to repeatedly improve its localization capabilities, enhance after-sales service, and progressively broaden its model affect and product competitiveness in abroad markets by diversified product experiences and advertising and marketing actions.
DONGFENG is dedicated to “DRIVE YOUR DREAMS” model mission, delivering user-centric innovation and a superior journey ecosystem for world prospects. With plans to deepen partnerships and improve model affect in Europe, Dongfeng is poised for continued success.
“We are working to strengthen our supply chain globally as an integral part of our internationalization strategy,” Mr. Ma Lei said on the Spain occasion.
“In the next three years, Dongfeng will invest more in research and development expenses and continue to boost a series of innovative products in vehicle platforms, powertrains, and forward-looking technology, which will promote Dongfeng to accelerate the transformation into a technology-based enterprise,” a Business Wire press launch states.
Information and pictures from Dongfeng.
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